In this talk I will assess various proposals for the source of the intuition that there is something problematic about contextuality, and argue that contextuality is best thought of in terms of fine-tuning. I will suggest that as with other fine-tuning problems in quantum mechanics, this behaviour can be understood as a manifestation of teleological features of physics. I will also introduce several formal mathematical frameworks that have been used to analyse contextuality and discuss how their results should be interpreted.